Word: southwester
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Dates: during 1970-1979
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JOHNNY BENCH and Mark Goodman have a number of things in common: they are both from the Southwest, they are both one-eighth Choctaw Indian, and they both had baseball in the blood early. At that point their careers divide for a while. Goodman, his knee battered in high school athletics, quit the game as a Cornell freshman. He took a degree in philosophy, tended bar for a time, and after working for United Press International came to TIME in 1966 as a reporter. He has since written for the Sport, Show Business, Cinema and Nation sections. Bench, less...
When a Muscovite out for a Sunday afternoon drive in the family Zhiguli comes to a thickly wooded area about 20 miles southwest of Moscow, he had better resist the temptation to park his car and stroll among the pines and birches. Just to remind him, a NO STOPPING line is painted along the side of the road, TRANSIT ONLY signs prohibit him from pausing in villages along the way, and NO ENTRY notices block all side streets. There is also a forbidding 10-ft. green wooden fence, set back from the road and stretching for miles. If, despite these...
...Maybe your article on the energy crisis [June 12] will at last wake up a couple of million people on what is to come next Here in the Southwest we will again be exploited by builders of power plants whose benefits go to southern Nevada and California. It should be interesting to watch a modern-day range war come into play when Southwestern farmers, already severely handicapped by drought, have to give up water and clean air to run those belching poisonous monsters that provide power for electric toothbrushes, hair-setters, shavers, cutting knives, can openers and pencil sharpeners...
...untested ARVN 23rd Division routed the 1,000 to 2,000 North Vietnamese troops that tried to infiltrate the town. At Hué, General Ngo Quang Truong, the new regional commander, sent elements of the 1st ARVN Division and the South Vietnamese marines on spoiling actions against enemy units southwest and north of the city. To the north, a force of 2,000 marines were pushing into Communist-controlled Quang Tri province, though they were encountering heavy opposition twelve miles south of Quang Tri city...
...stock formula for a TV commercial is made up of varying parts of humor and pixy dust, with perhaps a base of fact. That formula has worked spectacularly for Dr Pepper, a fruit-flavored soft drink that has been a staple for generations in the South and Southwest, but was unknown elsewhere five years ago. Since then it has expanded nationwide, taking chunks of such sophisticated markets as New York, Chicago and Los Angeles away from Coke and Pepsi. Its chief assault has been made by an ad campaign that presents Dr Pepper Co. as a likable Lilliputian, desperately trying...