Word: southwester
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...upscale department store chain Nordstrom's, for example, employees routinely pass out free beverages to weary shoppers and their spouses. Similarly, low-cost carrier Southwest Airlines encourages its ticket agents to joke with passengers waiting in line to board a delayed flight...
...when it comes to institutions of higher education like Harvard, the suggestion that "customer knows best" might bring blank stares, if not sarcastic chuckles from top administrators. Indeed, this mentality that has won so much praise (and new business) for firms like Nordstrom's or Southwest goes against everything that the world of academia stands...
Sure it can. It can even happen in Littleton, a town of 35,000 near the dusty-tan foothills of the Rockies, just southwest of Denver. It was once a small prairie town of gold rushers and traders, where the biggest scare was getting hit by a prairie dog. Now it's a stretched finger of the big city, with aspiring families who don't lock their doors, enclaves with names like Coventry and Raccoon Creek and Bel Flower, scrubland turned into golf courses, houses than run anywhere from $75,000 to $5 million or so. There's an arch...
...could create a hindsight game plan for Littleton. Peruse Heathers (1989), in which a charming sociopath engineers the death of jocks and princesses. Study carefully, as one of the Columbine murderers reportedly did, Natural Born Killers (1994), in which two crazy kids cut a carnage swath through the Southwest as the media ferociously dog their trail. Sample The Basketball Diaries (1995), in which druggy high schooler Leonardo DiCaprio daydreams of strutting into his homeroom in a long black coat and gunning down his hated teacher and half the kids. The Rage: Carrie 2 (now in theaters) has jocks viciously taunting...
...been here before, and it's never pretty. The pictures on TV -- SWAT teams running into the schools, hysterical students running out -- have been repeated six times in the past 18 months. And now a seventh, the bloodiest of all: Littleton, Colo., just southwest of Denver, where three young men dressed in fatigues stormed into Columbine High School. As many as 25 students may now be dead, as well as two of the suspects, and at least 18 people are injured. A number of students were held in the building for hours. Some used their cell phones to tell their...