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Clara Y. Bingham '85, who is joining Tiedemann's group, learned about Southwestern through Tiedemann, who is an old friend. She describes Southwestern as "a word-of-mouth network within the country," adding that recruiters "seduce you into selling." After attending the sales school in late May. Bingham says her team will be assigned to an area in the West. Every Sunday they will meet for a "pow-wow" to compare experiences and successes Describing Southwestern as a "capitalistic cult." Bingham says she will sell the books "partly for the money and partly for the adventure...

Author: By Rebecca J. Joseph, | Title: The Southwestern Equation | 5/6/1982 | See Source »

Stacy P. Gilber, a junior at Brandeis, accompanied her boyfriend, a Southwestern salesman, to an awards ceremony in the Pocano Mountains last March. Numerous prizes were given out, including awards for hardest worker, most hours, and best sales presentation. Her boyfriend, who is paying his way through New York University law school, won a trip to the Bahamas during Christmas vacation...

Author: By Rebecca J. Joseph, | Title: The Southwestern Equation | 5/6/1982 | See Source »

Daniel Moore '76, marketing development manager for Southwestern, says the company provides a chance for students to make enough money that they will not be so dependent on financial aid. During his three years at Harvard. Moore recruited during the school year and sold books for Southwestern during the summer, making enough money to pay his way through school. Although he admits that selling books is not for everyone. Moore adds that "if students are willing to work hard and do something different, they will get something out of the program." He says his only regret about Harvard...

Author: By Rebecca J. Joseph, | Title: The Southwestern Equation | 5/6/1982 | See Source »

...problems with Harvard began in 1975 when recruiters used a common room to interview students. By preventing students from officially hearing about Southwestern, a bad image was painted. Moore says, adding that Southwestern maintains a good rapport with the other Ivy League schools...

Author: By Rebecca J. Joseph, | Title: The Southwestern Equation | 5/6/1982 | See Source »

Since Harvard has banned Southwestern from campus, a Business School recruiter. Thomas J. Mallon, has this spring held introductory meetings at the Sheraton Commander hotel. Unapproved posters announced the meetings, listing the time and place. Halperin attended one of these meetings and says when he left early Mallon followed him out to make a "last ditch effort" to recruit him Mallon was told both this year and last by officials at both the College and the B school that he could not use his room or business phone to recruit or post unapproved posters. Jesse M. Fried...

Author: By Rebecca J. Joseph, | Title: The Southwestern Equation | 5/6/1982 | See Source »

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