Word: southwesters
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Director Joe Swanberg went to bed in Austin, Texas, last Friday evening excited about the world premiere of his new movie, Alexander the Last, the following night at the South by Southwest Film Conference and Festival. But by the time he woke up - still more than 12 hours ahead of the debut - his inbox was already flooded with e-mails from colleagues in New York City, Los Angeles and Chicago, congratulating him on the movie they had just finished watching and the reviews they had read in the New York Times, Entertainment Weekly and the New Yorker. Within a single...
...waited a year or longer for a theatrical campaign to reach major cities. A few months later, the DVD would hit shelves in smaller markets. But with Alexander the Last, which opened in every major market via Festival Direct at midnight on Saturday - along with four other South by Southwest titles - Swanberg says he's eliminated the window between his festival screening and home-video campaign, all the while substantially reducing the cost of a national release and maximizing the word-of-mouth buzz from his Austin premiere. By comparison, the Amy Adams comedy Sunshine Cleaning, which opened theatrically...
...Janet Pierson, producer of the South by Southwest Film Conference and Festival, recalls feeling a similar frustration when she worked at New York City's Film Forum in the 1980s. "We would struggle to get the national press interested because we'd have this exciting film opening in New York," she says. "But all their questions would center around 'When is it going to be national?' " Pierson says that just as technology has altered the face of film production and distribution, the role of the film festival is changing as well: festivals can serve not only as a launchpad...
...Like Dirt" award, for having had the longest delays - up to 10 hours on the tarmac - and the most delays over three hours in 2008. According to the watchdog group, Delta kept passengers on more than 300 flights waiting on the tarmac for three hours or longer last year. Southwest was given the "My Heavens" award for putting into action a plan to move passengers stuck on the tarmac off the planes and for providing food and water to those stranded. The group takes a strong stand against tarmac delays not just because they inconvenience passengers but also because they...
Twin Cities Connection. Southwest Airlines has extended service to Minneapolis-St. Paul, with eight daily flights to Chicago's Midway, where you can pick up connecting service to other destinations, including San Francisco, Denver and Philadelphia...