Word: southwold
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Dates: during 2000-2009
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...hasn't ventured further. Amid whispers that colleagues are plotting to replace him, staying within earshot of Westminster (and taking along his Downing Street staff) is a good idea. And for the price of an ice cream, or the hire of a deck chair in the Suffolk resort of Southwold, he might even claim he's giving back to Britain's beleaguered businesses...
...also has a lot to do with why Brown opted for the beach houses and tearooms of Southwold. When the economy you've spent more than a decade running starts to tank, voters probably won't appreciate it if you head off to Greece or the Caribbean. A week in unglamorous Southwold also fits well with the slight air of austerity that Brown has used to mark a break with his flashier former boss and rival Blair, famous for his breaks in aging pop star Cliff Richard's Barbados house and Bee Gee Robin Gibb's Florida mansion. Britain...
...getting away with a getaway: politicians should appear slightly superior to their target voters, says Barker, but not remote or filthy rich. "You mustn't be too ordinary," he says. "Go to Southwold, but don't queue for fish and chips like everyone else. That cultivation of distance and similarity at the same time, that's the difficult trick." And above all, don't have too much fun. According to a recent survey for British tour operator Thomas Cook, two-thirds of Britons feel jealous about other people's holidays. Taking a break from politics is one thing, says Barker...