Word: southwoods
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Dates: during 1938-1938
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Press Lord No. 4 is Julius Salter Elias, Lord Southwood, a onetime errand boy who has high-pressured his undistinguished Daily Herald to the 2,000,000 mark. No. 3 press lord is Lord Camrose of the Daily Telegraph and Morning Post* (700,000), a Conservative who suffers from gout and jaundice. No. 2 is Lord Rothermere. He acquired control of the Daily Mail (1.530,000) from his brother, Lord Northcliffe, a sensationalist who fathered the whole lordly breed. No. 1, by intelligence, ability, resource and his gift for the common touch-as well as by circulation figures- is William...