Word: souvenired
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...programing, hopes to produce shows so attractive that its affiliates will have no excuse to turn them down. NBC Radio's Executive Vice President Matthew J. Culligan sells his product with a highly polished Madison Avenue pitch. His patter is as distinctive as his black eyepatch, a souvenir of a losing scrap with a hand grenade during the Battle of the Bulge. He talks in terms of "imagery transfer" (which is simply radio cashing in on established TV advertising slogans, a method of attacking the public's ears while it rests its eyes); "engineered circulation" (urging consumers...
This summer more tourists than ever before are jamming the narrow, sloping streets of sun-bleached, wind-bathed Provincetown, Mass. (pop. 3,600) on the tip of Cape Cod's hook. They shuffle barefooted and clop-clop in Japanese sandals; they peer at bronzed fishermen and pack swank souvenir shops; they fill the galleries, buy works of art. A town that has attracted art devotees for more than half a century, Provincetown has in 1958 become the U.S.'s undisputed summer art capital. The reasons: a new arts festival and a new art museum-both resulting from...
Cuckoonik. In Brussels, at the World's Fair, Milwaukean Albert O. Trostel Jr. wondered what made the beep in the souvenir Sputnik he bought in the Russian Pavilion, pried it open, found the words Made in Switzerland...
...there are restaurants, a milk bar and an outdoor tea garden. There is a penny arcade with a rock-'n'-roll-playing jukebox for the Teddy Boy set, a maze, a miniature train and pony rides for the children. While the ladies can load up at the souvenir shop on bric-a-brac bearing the ducal coat of arms, the men can attend a peepshow called "Ten Beautiful Models in Color and 3-D." Finally, for the benefit of all, there is the duke himself, always around to greet his "guests," to pose for pictures, sign autographs...
...Embassy Secretary Elizabeth Davis (granddaughter of the late Norman H. Davis, an F.D.R. ambassador at large) approached the titled gamesman with pen and paper in hand, asked for an autograph. While aghast flunkies scurried to his rescue, the Prince obliquely hinted that the royal scrawl is not available to souvenir hunters, cracked: "Well, I know it's an old custom-but you see I don't know how to write," sped off in his Lagonda as Secretary Davis was hustled away. Said she: "The Prince seemed so informal among the ponies and crowds. I thought it would...