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Word: soviero (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...machine, he gets 10,000 skiers in an eleven-week season, now nets about 25% on his $100,000 total investment. "Without that machine we wouldn't be in business," he says. One of the most ambitious snow jobs is the result of $225,000 spent by Don Soviero, a former New York attorney, for equipment to cover 36 acres on Massachusetts' Mt. Bousquet, an area of uncertain snows. Says Soviero: "While everyone else is crying, we have never lost money,'' though his artificial snow costs...

Author: /time Magazine | Title: Modern Living: Snow Job | 2/17/1961 | See Source »

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