Word: sovietizers
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...then he was back in Switzerland, in charge of marketing. When CEO Helmut Maucher began redefining Nestle's product and branding strategy, he leaned increasingly on Brabeck. He even took to calling Brabeck Suslov, a joking reference to Mikhail Suslov, notorious chief ideologist of the Soviet Communist Party. The new product strategy involved grouping all Nestle products under six global brands, including Nescafe, Nestea and Nestle itself. Once it was launched, Brabeck grew restless and asked to be sent back into the field. Maucher was then in his mid-60s and close to retirement. Brabeck technically reported to the chief...
...anyone who has not yet visited Poland, the country can conjure up grainy images of World War II, Nazi occupation and drab, communist-era decay. Though it's 15 years since the Soviet tanks left, the country has yet to shake that reputation. That's a shame: Poland may be the most underappreciated destination in Europe. From the meticulously reconstructed old square in Warsaw to medieval Cracow and the white sand beaches of the Baltic, the country boasts some of Central Europe's most unexpected pleasures. Poland is preparing to join the European Union in May, and Poles hope...
...million people, divided among several tribal and linguistic groups, united only by its military and by Islam - and that in many different stripes of tradition, conservatism and modernity. Pakistan and its military leaders were key allies of the U.S., supporting the mujaheddin war in Afghanistan against the Soviet Union after Moscow invaded and occupied that country. That Afghan war, which ended with the Soviet defeat in 1989, assumed a religious nature in the Islamic world and, as it came to a close, fostered the rise of Osama bin Laden's al-Qaeda and the Taliban regime that eventually took over...
...friends sometimes fall out. Consider the case of the U.S. and Turkey, whose Prime Minister met with President Bush on Nov. 5. The U.S. initiated the Truman Doctrine in 1947 to provide Turkey and Greece with the economic and military support necessary to keep them out of the Soviet sphere of influence. Turkey fought side by side with the U.S. in the Korean War. And the two nations have been NATO allies since 1952. But recently the relationship has come under strain. First the U.S. Congress threatened to pass a controversial resolution condemning Turkey for the deaths of hundreds...
...sole promise of membership has brought progress to countries previously doomed to Soviet spheres of influence. Leaders in countries like Poland and Slovakia were able to justify necessary but often-painful state reforms with the promise of a brighter, more prosperous future within Europe. Almost all succeeded. Borders moved east; in its largest round of expansion in 2004, the EU acquired 10 new members. Adam Michnik, the famous chief editor of Poland’s Gazeta Wyborcza, celebrated in 2002 the confirmation of his country’s accession: “…the dream of several generations...