Word: sox
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Dates: during 1940-1949
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Gene Gilbert decided months ago that there was an unworked market in the bobby-sox and rolled-pants public-opinion field. Said he: "I figured if the advertisers wanted to spend money for the teen-age market, they should know what the kids want." For his key workers he appointed the "Joe Guns" (most popular students) of Chicago high schools as "research supervisors," gave them 75? an hour to poll students. He now has a staff of 350 adolescent aides and a pert, blonde fashion director, 18-year-old Shirley Rappelt...
...Randolph Field team) is heavily outweighed by 23-year-old Dave Ferriss' superabundant self-confidence. The batters say he has a deceptive motion, almost uncanny control, a natural sinker, a sidearmed curve that is murder for right-handed batsmen. Almost alone, ambidextrous Ferriss boosted the slow-starting Red Sox from last to third place...
Cooper's purchase will also give the Braves a box-office attraction equal to their American League rivals-the Boston Red Sox' Dave Ferriss. Discharged from the Air Forces because of chronic asthma, Ferriss has thus far pitched six complete games, won them all (four shutouts) and allowed just three earned runs in 54 innings...
Coach Stahl commented yesterday as his squad loafed through a light batting drill that steadier defense play and an edge in the pitching department turned the trick against Melville. Wallace, who was pitted against a former Chicago White Sox hurler, notched ten strikeouts...
...home run, drove in a run (three so far), drew a walk (eleven in seven games), or did most anything, he broke his own league record. The Yankees' five-game spurt which made them the team to beat in the American League-despite the Chicago White Sox's five straight wins-did not even raise a smile on Joe McCarthy's square jaw. Said poker-faced Joe: "My team's better than last year. We'll win the pennant...