Word: sox
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Dates: during 1970-1979
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...early, put on a yellow turtleneck shirt and made his one-legged way to Comiskey Park, which weathers gracefully on the South Side of Chicago, like the ringmaster himself. It was clear and warm and sunlit, a morning for the gods, but Bill Veeck's team, the White Sox, had not descended from Olympus. From Alan Bannister at shortstop to Richie Zisk in right field, the 1977 Sox are human, at best...
...length bad health forced him out of the game and then, when he recovered, it took a decade for him to buy his way back. Establishing a foothold in Chicago last year, he worked 15-hour stints day after day. Still, the Sox finished last. They also drew indifferently, and baseball's anticircus bloc began sounding elegies for Veeck. "I'd never suggested," Bill Veeck said, "that promotion by itself attracts fans. Winning draws fans. Winning plus promotion sets attendance records. Promoting with a last-place team, which is what we had to do last year, is only...
Back in his office, he talked trade with two executives and checked out the new scorecard. On page 5, Veeck informs White Sox fans, "If your beer is flat, call Millie Johnson, if the washrooms aren't up to par, call David Schaffer. If you'd like a tryout, give C.V. Davis a call. We don't have a complaint department, but we do have people...
...four first balls," Veeck said, in a broad grin, "we have 20,000 more. Everybody wants to throw out a first ball, so I've bought all these harmless Styrofoam baseballs. You can throw one out yourself, if you'd like." After a slow, Styrofoam hailstorm, the Sox jumped ahead of the Boston Red Sox. Ralph Garr in left and Zisk in right misplayed fly balls, but Ken Brett pitched strongly, and Veeck's patchwork heroes won 5-2 before a noisy crowd of almost...
...Sox vs. Toronto Jays...