Word: sox
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Dates: during 1970-1979
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This weekend should see the resurgence of Bostons's professional teams. The Red Sox, almost perennial American Division champs, are playing a weekend series against The Texas Rangers. Tomorrow night is the best time to go if you want to see the new scoreboard/television screen in its fullest splendour. It's easier to see it at night. That game will start at 7:30 p.m. The games on Saturday and Sunday will start at 2 p.m., prime time for the bleacher sun bathing...
...hard Red Sox baseball fans will continue to live this weekend, but they'll have to take to the tube for their fix. The Stockings begin a four game series with the Texas Rangers tonight. All of the games will be on television, with games all starting at 8:30 and the Sunday finale beginning...
...spirit, at least, baseball's youngest owner is surely not Turner, but Veeck. At 62, Veeck has returned from the baseball purgatory to which he was assigned when he gave up the White Sox in 1961. Prior to that, he owned the Cleveland Indians, the Milwaukee Brewers (when they were a minor league team), the St. Louis Browns, and the hearts of fans. When it comes to promotion-and rocking boats-he is baseball's alltime MVP. American League owners tried hard to keep Veeck locked out of baseball last December by imposing stiff conditions on his offer...
They failed, and already have suffered the consequences. In March, when the owners voted 23 to 1 to lock the spring training camps, the one was Veeck. ("That's the usual tally," he says.) A few days later, he unveiled the new White Sox warm weather uniform-short pants. On opening day, peg-legged Veeck (he lost his leg as a result of a 1943 war wound) choreographed some Bicentennial foofaraw and greeted his crowd as the fife player in a fetching patriotic ceremony. Marching across the field with him were Business Manager Rudie Schaffer on drum and stern...
...important that tradition not be lost." But long before other owners realized it-and some still do not-Veeck saw that baseball's tradition was meaningless if its fans did not enjoy themselves. The last time Veeck came to Chicago was in 1959, and the White Sox set attendance records and won their first pennant in 40 years. Now he is back, attendance is soaring and ... who knows...