Word: sox
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Dates: during 1970-1979
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...Chicago, Peg-Legged Bill Veeck (see box page 76), dressed as a Revolutionary soldier and playing a fife, stumped triumphantly across the 100% natural turf he has restored to Comiskey Park. Marching to Veeck's tune were White Sox fans in unheard-of numbers. There were 40,318 in the flesh at opening day (compared with 20,202 last year), season-ticket sales were up more than 40%, and a franchise that had been ready as late as December 1975 to blow the Windy City looked solid as a line-drive double-all because the greatest promoter baseball...
...close to 65,000 fans* flocked to New York's $2.5 million house of baseball. New York Governor Al Smith threw out the first ball. The first one hit into the stands-fittingly-was a game-winning home run by Babe Ruth that beat his old Red Sox teammates 4-1. Ruth's astonishing home-run hitting and his $50,000 salary had made baseball a different game and caused many to say the new stadium should have been called Ruth Field...
Currently 85 players,** including Boston Red Sox Outfielder Fred Lynn, last year's American League Rookie of the Year and Most Valuable Player, and a host of other stars, are taking advantage of this situation. They stand to become free agents this October, unless they change their minds and settle with their current clubs. The Players' Association, baseball's equivalent of a trade union, is willing to accept a modified reserve clause in the future. Spring training, however, began 18 days late this year essentially because the association and the owners could not agree on what form...
Innocence and ebullience-these are realities of baseball that transcend contracts and lawsuits. Bill Veeck sits in his Chicago office, looking at the 15-in. file drawer on his desk that contains some 1,500 promotional ideas, pondering which one to spring on his White Sox followers next. It is no wonder he expects more than a million paid through his gates this year. Milwaukee Brewer Boss Bud Selig, 41, comes right out and calls baseball show biz. His competition? Not other sports, but "movies, the circus, rock concerts." His market? Youth. A 1975 survey showed that the average...
...last week or so has been a great time for openers, with the Red Sox, NHL and NBA playoffs, "All the President's Men," eye and can openers all occurring within a relatively short space of time...