Word: sox
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...George has had more to do with changing the business than any man in the history of baseball,” he said. He applauded Steinbrenner as the first owner to successfully brand a team, and pointed to similar marketing successes with the Boston Red Sox...
During a question-and-answer session, Gammons offered his opinions on nearly every team. When asked about the Red Sox, he predicted that the team would return to the World Series within 10 years...
...feel like this year, for the first time, I’m just not that into the NFL. Maybe it’s because I couldn’t really get psyched up about football until the Sox finished their historic championship run, or maybe it was because I had so much to do with getting back into the swing of junior year...
...great-grandfather Harry Frazee, who owned the Red Sox from 1916 to '23, did not sell Babe Ruth to the New York Yankees to finance a Broadway play, as the legendary Curse of the Bambino would have it. He kept his baseball, theatrical and real estate businesses entirely separate. The so-called curse of the past 86 years has been nothing but a pathetic excuse for more than eight decades of mediocre baseball, which is thankfully now put to rest...
...readwithamusement(andalittledisdain) your cover article on the poor Red Sox fans, who for 86 years have been waiting patiently for a World Series championship. In 45 professional seasons (37 in football and eight in NBA basketball), New Orleans hasn't even had one of its home teams appear in a title game or series. So while I can certainly relate to the Boston sports fans' pain, let's have a little sports sympathy for a town that has really earned...