Word: sox
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...School." Instead, he speaks through a remarkable series of interviews ("It was my idea to make my voice work in the same way as a trombone or violin . . . The first thing I needed was extraordinary breath control"), documents and anecdotes. Accompanying photographs range from the Big Band and bobby-sox eras to the film comeback in the mid-'50s, the "Only the Lonely" albums and a restive retirement. On the trajectory, four marriages and innumerable crises leave indelible marks on the face and style. At one taping he finally berates himself--"Drink, drink, drink. Smoke, smoke, smoke. Schmuck, schmuck, schmuck...
Veeck, who genially described himself as a hustler and publicity hound, owned major league teams four times: the Browns, the Cleveland Indians and the Chicago White Sox (twice). His usual approach was to buy a rundown franchise, spruce up the ball park, then operate the team on the cheap while raising cash through promotions. Veeck had firm theories on how to promote. If you want to give away 50,000 beers, he once said, give them all to one fan--it will generate far more interest and conversation...
Fandom--the obsessional identification with a sports team--is universal. The greatest book ever on the psychology of being a fan, Nick Hornby's Fever Pitch, was written about a London soccer team but easily translated into a film about the Boston Red Sox. Particularly in the U.S., it seems possible to be a fan of a team that's based far from where you have ever lived, but I suspect the origins of my obsession are more common. I didn't have much choice in the matter. Both my parents were born in tiny row houses a stone...
...Winning bid of Peter Siegel, a memorabilia collector, for the contract that sent Babe Ruth from the Red Sox to the Yankees...
...Price the Yankees paid the Red Sox to acquire Ruth...