Word: soy
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...cowboy hat, Texas twang--was a rancher like any other in the southern Great Plains. He crowded his cattle onto pasture sprayed with weed killers and fertilizers. When they were half grown, he shipped them in diesel-fueled trucks to huge feedlots. There they were stuffed with corn and soy--pesticide treated, of course--and implanted with synthetic hormones to make them grow faster. To prevent disease, they were given antibiotics. They were trucked again to slaughterhouses, butchered and shrink-wrapped for far-flung supermarkets. "It was the chemical solution to everything," Taggart recalls...
...Retailers such as Whole Foods Market have seen yogurt's shelf space nearly triple, with more than 40% sales growth over the past five years, the result of increased demand for cups, quarts, drinkables and everything from thick, Greek-style yogurt to water-buffalo-milk, goat's-milk and soy-milk varieties. Last year 3 out of 4 U.S. households spooned, drank and squeezed billions of dollars' worth of yogurt, an average of 5 lbs. per person--a paltry amount compared with the 40 lbs. the average Frenchman consumes...
...other networks have not jumped into the telenovela's arms quite as eagerly. ABC is hedging its bets, developing a remake of a telenovela from Colombia called Yo Soy Betty, la Fea (I Am Betty, the Ugly One) that transformed itself into a global hit. Local versions of Betty's ugly-duckling story won huge audiences in Germany, India and Russia, but ABC will air it as a once-a-week prime-time comedy. As the network responsible for Desperate Housewives, the closest thing to a network telenovela today, ABC has a good shot at creating a successful hybrid...
David Roth's quirky idea for a restaurant--40 varieties of cereal served in a comfy, living-room-style café--has attracted both customers and attention with its playful décor and creative alternatives to greasy fast food. (Chex and Cheerios in chocolate soy milk with Pop Rocks, anyone?) Cereality's first three cafés, in Philadelphia, Tempe, Ariz., and Chicago, are thriving, but as the company tries to move from small-business start-up to national franchise, Roth has had to leave the fun and games aside to face a looming challenge for every new retail concept: once your...
After absinthe, sake-tinis and soy-based vodkas, what's the next big thing in spirits going to be? Quite possibly tequila?but not the paint-stripping firewater that gave you no end of college hangovers. Instead, look for upmarket tequilas better suited to sophisticated, postprandial sipping rather than dilution with margarita mix. There's certainly a renewed consumer interest in premium brands of the spirit. According to the Distilled Spirits Council in the U.S., sales by volume of premium tequila jumped by a total of over 50% in 2003 and 2004?a trend some attribute to increased acceptance...