Word: soy
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...appear immune to the pleasures of a black truffle. Mushroom gatherer Li Kun shakes his head when asked whether he enjoys the flavor of the black nuggets he's scooping up from the loamy soil near Hama. "When we're really hungry, we eat them covered with soy sauce, coriander, chili paste and MSG," he says. "That way you don't have to taste the truffle too much, only the sauce." Sacrilege...
...lose the unique, even quirky, flavor that has contributed to much of the industry's appeal over the years, Simon thinks he can take natural foods to the next level. By bringing together a top-notch management team with some of the best brands in the field--from WestSoy soy milk and Celestial Seasonings teas to Terra and Garden of Eatin' chips, Health Valley cereals and soups and Earth's Best baby foods--Simon believes healthy food can attain the kind of healthy bottom line enjoyed by its more mainstream cousins...
...three in the afternoon in Paris as I leave Espace Ephemère, making it nine in the morning Cambridge. My mind wanders back to Harvard. The Yard is currently crowded with tired Chemistry concentrators and neurotic Starbucks junkies just leaving the garage with their Venti Triple Soy Lattes. Instead of delicate tuxedo shirts and elegant stilettos, there are North Face jackets, jeans and dirtied sneakers. In place of swinging arms and pouty lips, tense shoulders and downward stares make the criss-crossing runways from Boylston to Holworthy sloppy and out of sync...
...chain of American caf?s?modeled on the kitchen in the U.S. sitcom Seinfeld?just sells cereal. Cereality caf?s have cabinets stuffed with 33 types, along with 34 toppings, from dried blueberries to praline coconut. Customers pay $4 a bowl, then choose and pour their own milk: soy, flavored, skim or whole. At the Tempe, Arizona, flagship "Cereologists"?pajama-clad servers?offer plain old cornflakes as well as such fancy concoctions as Devil Made Me Do It, which combines Cocoa Puffs and Lucky Charms with chocolate milk and malt balls. On Nov. 29, a Philadelphia outpost is set to open...
Modeled on Seinfeld's kitchen, stores in a new chain of cereal-only cafés sport cabinets stuffed with 33 types of cereal and 34 toppings, from dried blueberries to Pop Rocks. Cereality customers pay $4 a bowl, then choose and pour their milk--soy, flavored, skim or whole. At the Tempe, Ariz., flagship, "Cereologists"--pajama-clad servers--serve up plain old corn flakes as well as fancier combos. Among their popular concoctions: Devil Made Me Do It, combining Cocoa Puffs and Lucky Charms with chocolate milk and malt balls. On Nov. 29, a 1,500-sq.-ft. Philadelphia outpost...