Word: soy
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...selling bar in natural-food stores. Then there was the line of breakfast cereals from Zoe Foods, launched in Massachusetts last year by a woman who wanted to make granola for women like her menopausal mom. In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups. And this fall Quaker will roll out its Nutrition for Women oatmeal, which features extra calcium and iron and a feminized lavender backdrop behind the trademark white-haired Quaker...
...selling bar in natural-food stores. Then there was the line of breakfast cereals from Zoe Foods, launched in Massachusetts last year by a woman who wanted to make granola for women like her menopausal mom. In January, General Mills climbed on board, introducing Harmony cereal with soy protein, folic acid and a vanilla-almond-oat flavor that rated high in female focus groups. And this fall Quaker will roll out its Nutrition for Women oatmeal, which features extra calcium and iron and a feminized lavender backdrop behind the trademark white-haired Quaker...
...What the new fem foods have in common is that they all trumpet nutrients that benefit women in particular, from the tried and true, such as calcium for preventing osteoporosis and folic acid for staving off birth defects, to sexy newcomers like soy, which is popularly believed to fight breast cancer and relieve the symptoms of menopause, though this is still unproved...
...before women toss out their Wheaties boxes like so many charred bras, they should be aware that these products are designed by marketers who are keenly aware that women make 80% of the food-shopping decisions in American households. The scant 2 gm of soy in each serving of Harmony probably isn't enough to do anything but make a woman feel virtuous for the morning, says Bonnie Liebman, director of nutrition at the Center for Science in the Public Interest. And nutrition bars, while better for you than a Snickers, aren't as good as eating an actual meal...
...Starbucks. It's a fifty-fifty chance on any day, because if there are more than two people in line, there's no way. For sure, one of them is going to order a low-fat mochacappafrappadecafochino extra foam, the clerk will be steaming someone else's soy milk, and that will be that. Yeah, yeah--the last thing New Yorkers need is a stimulant. But it's amazing to watch so many of them walk up to the door, peek in and bolt. If they can't get it yesterday, they don't want...