Word: soy
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...draft conclusions announced by Environmental Protection Agency (EPA) administrator Lisa Jackson were that cellulosic ethanol and other next-generation renewables will dramatically reduce greenhouse-gas emissions over their entire life cycle, but that in some scenarios, corn ethanol (as well as lesser-used soy biodiesel) can produce even more emissions than gasoline. Some environmentalists and journalists have portrayed this as a courageous rebuke to the powerful agro-fuels lobby, while some advocates for farmers have complained that the stress tests were too tough. At a hearing after the announcement, House Agriculture Committee chairman Collin Peterson, a Minnesota Democrat, accused...
...starkest example of the problems with the analysis is the time horizon. When the EPA studied a reasonable 30-year time period, even with its generous assumptions, soy biodiesel and corn-ethanol plants powered by coal or natural gas actually produced more emissions than gasoline; corn ethanol only passed the stress test (and just barely) when powered by the cleanest possible power. And that analysis assumed it's a good trade-off to accept massive emissions today in exchange for reductions over 30 years, when in fact massive emissions today could help trigger devastating ice melts and other feedback loops...
...trumpeting the McCafé section of its menu. The timing of the rollout just happens to coincide with the struggles of Starbucks, whose earnings sank 77% this past quarter, mainly because of charges related to store closures and falling real estate values. McDonald's will gladly kick a double-soy-latte-drinking competitor while it's down. "This is shock and awe," says Steve West, restaurant analyst at Stifel Nicolaus. (See nine kid foods to avoid...
...yourself.”LET’S GET PERSONALIZEDTwitter’s form of communication can provide uniquely personalized dialogue with customers. On April 1, a disgruntled Boloco customer tweeted the chain’s account, writing, “True story: There was tin foil in my soy smoothie today. It was not delicious.”Within hours, CEO and co-founder John Pepper tweeted back under username “boloco”: “hi there, sorry about that. foil not part of recipe. [Direct message] me your boloco card #... thanks...
...order "Obama Maki," a feast of shrimp tempura, cucumber, lobster, and spicy mayo. There must be no situation more ideal than dousing some Obama Maki in wasabi-tinged soy sauce, stuffing it into your mouth, and feeling patriotic all at the same time. We are quite pleased by the idea...