Word: soya
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Dates: during 1950-1959
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...companies to agree to foot the college bills of deserving youngsters, started off by testing 56,000 students. This year N.M.S. tested 480,000 (32% of all U.S. high school seniors), has 87 sponsors ranging from Sears, Roebuck, which has financed 350 scholarships so far, to the Central Soya Co. Inc. with one. By the time the 1959 crop graduates from college, the companies will have given some $15 million to 3,000 National Merit scholars. And, beside the actual scholarship winners, 10,000 selected 1959 Merit finalists can count on aid from such other sources as colleges and foundations...
...workers' flats in fields of soya beans...
Nickel Knack. Several Los Angeles industrial plants are installing the first of 1,000 vending machines to sell nickel-sized tablets called "Kevo-Etts." Four of the tablets, which contain sea kelp, soya, dextrose, yeast and pepsin, are said by their inventor to supply all the nourishment, vitamins and minerals of a complete meal. Price: 5? for four...
...study a menu card which offers a wide selection of chemical concoctions made from substances utterly foreign to the milk-giving cow. For as little (or as much) as one shilling ninepence, the determined pleasure seeker may numb his insides with a 'frosted chocolate snowball' (frozen soya bean flour with mock cocoa gravy), a 'Hollywood Delight' (cold soya stew with ice vegetable jam), a 'Moo-moo Special' (mixed leftovers studded with damaged grapes) or a dollop of 'Stratosphere Kisses' (soya bean sludge and near nougat). A specialty of the maison...
Many of the newspaper ads are for cheap food. One such, with a picture of an attractive housewife at her stove, is for "Moscow Meatballs." The Russians have developed soybean food substitutes for flour, cheese and kefir (fermented milk), and these are plugged frequently, along with Kabul, a soya sauce for meats. "Soya cheeselets," the ads say, "available sweet with currants to commercial enterprises. Cost four times less than animal-produced cheeses...