Word: soybeanization
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...summer night Rita Ratchen was driving down Ohio Route 12 when an image of Jesus hove into view on the side of a soybean-oil storage tank. She thought someone had painted it, but as she drew closer the figure disappeared. "My hands come off the wheel," she recalls. "I just crossed my arms over my heart, and I said, 'Oh, my Lord, my God.' " It was a lucky thing she had just bought a new Ford Taurus, she thinks now, because its alignment held her on the road those treacherous few seconds it took to compose herself. This...
...next week the word spread through Fostoria like prairie fire. One night there were twelve cars out there next to the golf course; another night 20. Soon there were 150. One witness reported it took an hour and a half to drive from Putt 'N' Pond Park to the soybean tank, a distance of two miles. Rita called a photographer named Andy Duran at the paper, the Review Times, and asked for a picture, but Andy said he was busy. Privately, he thought the Jesus affair was nonsense. "Andy did what I would have done and dismissed it," says Managing...
...Oregon plateau to the piedmont of the Carolinas. The visceral roar of the nation's 640,000 combines, were they all gathered in one spot for the harvest assault, would dwarf the sound of Patton's tanks pushing toward Bastogne. Yet the only violence would be to cornstalks and soybean plants, and in that death is life. "The thing about farming," writes Carey "is it's so easy, half of it is learning to kill...
...gambit: the scientific slant. Names, and often prices, are suggestive of proprietary drugs: Estee Lauder's Prescriptives, L'Oreal's Biotherm and Revlon's European Collagen Complex. The list of ingredients in many concoctions would make the witches of Hampstead Heath envious, from plant extracts like soybean and avocado oil to miracle chemicals. In May, Shiseido will introduce a 24-hour cream, BH 24, containing biohyaluronic acid. La Prairie boasts that its Cellular Wrinkle Cream has proteins from the placentas of black sheep (because they are so resistant to disease, explains the manufacturer...
Even as they learn about new cuisines, Americans are busy naturalizing foreign ingredients into native dishes: tofu, the cheeselike soybean curd, as the base for burgers and ice cream; tacos and pita as sandwich holders; chili oils and fruit sauces for barbecues. Surimi, a preserved-fish product developed in Japan a thousand years ago, has been reshaped for the American market to look like shrimp and crab legs. Tempeh, the Oriental fermented soybean cake, is here formed and flavored to simulate bacon and pastrami...