Word: soybeanization
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...geography, physics and alchemy of the U.S. He learned what sort of a foreign policy the farmers would go for, and what sort of farm policy labor would not swallow. He learned what U.S. Steel -and the C.I.O.-would do about the Taft-Hartley law; how Negroes, housewives and soybean farmers feel about a dozen issues from FEPC to foreign trade. He learned what a great and many-voiced people-organized in its unions, corporations, Elks' clubs and political parties-wants, hopes and fears...
...last week made a decision. Since the ceilings no longer meant anything, Arnall thought it might be just as well to take some of them off. He prepared, accordingly, orders "temporarily" suspending the ceilings on numerous items (hides, calfskins, tallow, lard, animal waste material, vegetable soap stock, crude cottonseed, soybean and corn oil, burlap, wool, alpaca...
When Joyce found that the Germans were using soybean oil in paint, he built a soybean processing plant, used the oil himself and sold the meal to animal-feed manufacturers. To develop new soybean products, Joyce hired Dr. Percy Julian, a Negro chemist from DePauw University. The choice was good; Julian was the first to mass-produce sex hormones from soybeans successfully, gained further fame in World War II by developing a fire-fighting foam to smother gasoline and oil fires...
...prosperous farmers of Illinois' rural Fulton County, it sounded like a gilt-edged business opportunity: Henry Ford was planning to build a huge soybean processing plant at nearby Canton if local people exhibited their faith in the enterprise by buying a factory site. Many a farmer shelled out forthwith, and the investors were soon rewarded for their faith. Ford, they were told, had simply been testing them. To escape inheritance taxes, he had decided to divide his vast fortune among poor and worthy people-if they now wanted to invest further, he would issue certificates which would repay them...
Many of the newspaper ads are for cheap food. One such, with a picture of an attractive housewife at her stove, is for "Moscow Meatballs." The Russians have developed soybean food substitutes for flour, cheese and kefir (fermented milk), and these are plugged frequently, along with Kabul, a soya sauce for meats. "Soya cheeselets," the ads say, "available sweet with currants to commercial enterprises. Cost four times less than animal-produced cheeses...