Word: spa
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Dates: during 1980-1989
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Welcome to the U.S. spa, 1980s style. Only a decade ago, the spa's hallmark was pampering and passivity. Fat farms, so they were called, catered to well- fed, well-spread Mrs. Plushbottoms. No longer. Most of today's spas are one- stop fitness shops, sweat-soaked emporiums where guests are run ragged during the day, fed near starvation rations at lunch and dinner, and then hectored on proper nutrition, stress reduction and healthy habits. Coddling facials, pedicures and massages serve as soothing, but temporary respites. "If you want to expose yourself to new things in health and fitness, diet...
...virtuous vacation, refulgence not indulgence, is the new favorite of the fitness-minded. "Three or four years ago, I don't think I booked a spa except La Costa," notes Selma Weiner, owner of a travel agency in New York City. "Then suddenly it was Rancho La Puerta, Palm-Aire and Canyon Ranch." About 5 million people now sign up each year, says Edward Safdie, a spa developer. That is up phenomenally from 400,000 five years ago, and Safdie projects 30 million guests annually in five to ten years. To handle the growing popularity, spas are sprouting across...
...appointment with myself. The rest of the year is spent on appointments with everyone else." Another change: men now account for a quarter of all guests, and they fit right in, bringing a loftier tone in the opinion of some. Maia O'Farrill, a fitness instructor at a California spa, especially likes men's weeks "because they don't bitch and moan the way women do. Couples' week is fun too," she adds, "because the couples are very playful, teasing and pinching each other's love handles." Though they share a basic philosophy, spas vary considerably in style...
...deep-green seaweed paste. Then they are wrapped cocoon-like in a large plastic-coated heating blanket and roasted gently for 20 minutes. A shower, then a rewrapping, this time in aluminum foil for another 20 minutes, after which they shower again and stagger off to rest. The spa stresses elegance. Fresh flowers are ( everywhere, and gourmet, though low-cal, meals are served on china. Clients, however, dine informally in sweats. Like the Golden Door, Cal-a-Vie tries to send guests off on the right foot by providing a picnic with appropriate menu for the trip home...
College officials denied the SPA permission tohold the event in Harvard Stadium, and as aresult, "the whole spring weekend was scrapped,"Paton said in an interview last month