Word: spa
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Dates: during 2000-2009
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...swag was glam. The extravagant gift bags the award ceremony?s A-list presenters took home included more than $60,000 in indulgent goodies like spa gift certificates, designer watches and pet couture. And a $300 vacuum. Cause you know Mariah Carey cleans her own crib...
Beatrice Foxman had to drag her husband Stanley to their first spa vacation eight years ago. It just didn't seem very, well, manly, Stanley says. But after a few active yet peaceful days in the warm sun--and as many deep-tissue massages--Stanley was singing a different tune. "Men are taking a different approach to remaining healthy and looking and feeling good," he says. Now the couple from Silver Spring, Md., get to a spa as often as time permits. They have been to the spa at the Ritz-Carlton in Key Biscayne, Fla., nine times...
Stanley, a dentist, and Beatrice, an office manager at his practice, are both 65. They swim, read and take long walks on the beach during their spa visits--and increasingly they find themselves bumping into other couples their age and younger. It's no coincidence: the number of baby-boomer couples taking spa-oriented vacations accounts for 1 of every 3 spa-goers, up from 1 in 5 just five years ago, according to industry estimates. The most popular destinations in the U.S. are in Arizona, California, Florida, Texas and New York. Outside the U.S., top destinations include Mexico...
Women have long appreciated the spa as a place to relieve tension and stress. Now the men in their lives are discovering the same benefits. KSL Resorts in La Quinta, Calif., surveyed boomer men in October and found that 20% of them had been to a spa. That's up from less than 1% five years ago, says Arthur Berg, vice president of marketing for KSL. "You used to see the wives in this age group go to the spas while the husbands played golf," Berg says. Now the men, driven to stay fit and attractive and to reward themselves...
...Atlanta, Chicago, Houston The Hotel Indigo chain sets itself apart with hardwood floors, spa-style showers, free wi-fi and Starbucks coffee in the lobby. One caveat: guests had better like the color blue. Rooms start...