Word: spa
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When Pat Roitman turned 40, she began to notice red splotches and parched skin on her face. So she started taking quarterly trips from Detroit to New York City for medi-spa services. The airline employee, now 43, says microdermabrasion salt peels administered under a doctor's supervision have rid her face of blemishes and moisturized her dry skin. "I get a smoother surface on my face after a salt peel. I'm going after that porcelain-beautiful skin, and I want to do everything I can to have it," says Roitman...
Medi-spas are the fastest-growing segment of the spa industry, with estimated annual revenues of $450 million for doctor-run medi-spas and an annual growth rate of 11% to 14%, says Eric Light, president of the International Medical Spa Association, based in Union City, N.J. Although there are some 9,000 spas in the U.S., only about 500 are medical spas, which differ from day spas in that they have a doctor on staff. That allows medi-spas to perform more complicated and costly procedures. For plastic surgeons and dermatologists, medi-spas are an opportunity to go retail...
Skin Science Medi Spa, on Manhattan's East Side, is very regal in its appearance, with Victorian-era chairs, heavy velvet curtains and gold fixtures. Mirrors in gold frames and anti-aging skin-care products in gold-etched blue bottles create a promising ambiance of magic. Dr. Adrienne Denese, a cosmetic dermatologist, who opened the medi-spa five years ago, completes the picture with her long blond tresses and translucent pale skin...
...replacement drugs to soften lines and wrinkles. And only a doctor can bill like one. Prices vary from $600 for a Botox injection to $1,200 for two laser skin-tightener treatments. "An aesthetician can only generate $100 to $200 per hour," Denese says. "A doctor in a medi-spa practice can generate $2,000 for four Botox injections in one hour. That's what makes a medi-spa profitable...
Marcia Avis transformed her late father's Southfield, Mich., plastic-surgery practice into a medi-spa and increased revenues 40%, to $450,000, in 2003. She positioned her medi-spa as an affordable alternative to plastic surgery. "If a client can't afford a $9,000 face-lift, he or she is more likely to spend $3,000 on a rejuvenation package of collagen and Botox injections, microdermabrasion facials and chemical peels," Avis says...