Word: spa
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...young people. "Kids are under such stress now at school with life the way it is," says Marla Rohwer of Highland, N.Y., who recently accompanied her daughter Sarah, 15, to a massage at SPAhhhT, a facility for those 17 and younger at the Hyatt Regency Hill Country Resort & Spa outside San Antonio, Texas. "It's a lot of money, but for a special treat for a birthday, or if you're in pain...
...glitter manicures for teens, they are hoping to cash in on adolescents' disposable income and limitless ability to obsess about their appearance. "So much of the media is filled with beautiful girls who have beautiful skin," says Breanna Ellis, 15, who gets a facial at the Belle Visage Day Spa in Studio City, Calif., every six weeks. "Young girls like myself are pressured to be beautiful in society or we don't feel like we belong...
Vacation resorts, mindful of the increased desire for family excursions, are also adding services for children and teens. "People used to come alone, but that's really changed since 9/11. Now they want to bring the whole family," says Suzanne Holbrook, executive spa director at the newly opened Ritz-Carlton Hotel in Orlando, Fla., where the spa offers acne-treatment facials, fizzing salt manicures and other teencentric services. "There's been a real boom, and it's being felt throughout the hotel industry." Over Memorial Day weekend, the San Antonio Hyatt Regency opened SPAhhhT after being deluged by requests from...
When the 10,000-sq.-ft. Loews Coronado Bay Resort opens in San Diego next January, it will feature a spa for teenagers offering temporary hair coloring, body jewelry and fitness classes. If such services prove popular, they will probably be replicated at the chain's other 18 locations. Spa director Michael Santonino says the San Diego resort will sell organic skin-care products created for teens. The amenities have been tailored on the basis of information gleaned from a survey of 9,000 teenagers administered in conjunction with Seventeen magazine...
Seventeen itself has already entered the spa market. Last year it licensed its name to help launch the Seventeen studio.spa.salon www.seventeenspa.com) a day spa in Plano, Texas, which offers facials, massages, waxing and an Internet cafe; additional outlets are planned for other cities. Whereas Seventeen's spa was designed with teens in mind, most day spas have been able to welcome young people without sacrificing a sophisticated aura and clientele; they merely modify the treatments they offer to adolescents. At the Tiffani Kim Institute in Chicago, Hannah Song, 17, is receiving a Growing Pains Relief massage. "I'm stressed," says...