Word: spacing
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Dates: during 1960-1969
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...Take the situation in Manhattan newspaper dailies. There were nudes-or almost nudes -running full-page and in every style from hazy photographic to weirdly Beardsley and hard-edge pop. And the reason the models looked so naked was that the merchandise they sported would take up no more space than there is inside a midget's vest pocket. The seasonal subject was summer beachwear, and the uniform of the day was the ever briefer bikini...
...belle epoque. In the U.S., none rivaled the "Grand Central Court" of San Francisco's Palace Hotel, tiled in marble, lit by gas and roofed with crystal. But as modern cost-efficiency techniques have moved into hotelkeeping, much of the drama and elegance has moved out. Since space is the greatest architectural luxury of all, most new hotel lobbies are mean and cramped-areas designed primarily to handle arriving and departing guests efficiently, but certainly not spaces to linger...
...over $30 million in advance bookings. Visitors' reactions to the courtyard range from "a fabulosity" (an Atlanta attorney) to "the eighth wonder of the world" (a Chicago businessman). Indeed, so many bowled-over guests blurt out "Jeez!"-or stronger-when they first gaze up into 21 stories of space that hotel employees have already dubbed the spot in the lobby where the full height is first glimpsed with a name of its own: Profanity Corner...
...They Come to Us." Now all that free space is paying off handsomely. W.R.G. began this month by picking up three new accounts-Boodle's Gin from Britain, Bristol-Myers' Score hair preparations and the General Mills nibbles called Bugles, Whistles and Daisy's. Last week it snared another: an as yet unnamed Scotch to be marketed by Calvert. With total of 14 clients worth $52 million in annual billings so far, the 14-month-old shop has been publicized into the ranks of the nation's 50 biggest agencies. Mary Wells is certain that billings...
...that respect, the testing is proceeding at a pace never before felt in the history of American literature. Two generations ago, many poets were at work in the U.S.-probably a greater number of major poets than at present -but their world seemed narrower. The literary quarterlies spent more space and passion discussing poetry, but their audience was limited. Slowly, poetry moved out of the parlors of overstuffed gentility into the academy. Now it is moving out of the academy-out of college lit courses and esoteric coteries-back to where it was when minstrels sang their verses...