Word: spacings
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Dates: during 1930-1939
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...some two years after its founding in May 1933, the sheet was a weekly give-away appearing on Thursday afternoons. It was started by a 35-year-old groceryman named Roy McDonald who built up a chain of 50 stores in Chattanooga, wanted to advertise them but thought space rates in the Times and News too high. For some reason, his little Free Press caught the public fancy. Last year it got a real boost when the Times fired Managing Editor William G. Foster to take on Pulitzer Prize Winner Julian Harris (TIME, Aug. 19, 1935). Hired by the Free...
Five strokes (letters or spaces) counted as a "word" regardless of the actual words of the text. But a wrong letter, a space in the wrong place, a wrong indention, a wrong punctuation mark, was an error that cost a ten "word" penalty against the total score...
...charging for votive candles or alfalfa forks and has underbid Sears by a few cents. To guard against such peeking, at the Chicago printing plant of R. R. Donnelley & Sons Co. (The Lakeside Press), which shares this enormous order with W. F. Hall Printing Co.. the production space allotted to Ward and that to Sears are as carefully separated and shielded from each other as girls' and boys' dormitories in a State University. If a representative from either mail house appears to see how things are going, he is admitted only with a plant chaperone to make...
...vast and complicated procedures of making up the two catalogs are much alike. At Montgomery Ward the business is carried through 132 steps on a huge chart. First the buyers try to wangle as much space as they can, each arguing the merits of his own department. Buyers' criticisms of the previous issue are closely heeded. Head of Ward's catalog enterprise is Vice President Frank Folsom, who disclaims the title of editor. Under his eye work 52 copywriters, some 600 artists and layout men. When, after 11 revisions, the page proofs are completely corrected and back...
...American Dental Association was scheduled to meet in Oakland. Calif, last month. For their convention that association of proud professional men decided that they needed no less than 3.000 hotel rooms. 50.000 sq. ft. of space for clinics and exhibits, an assembly hall to hold at least 1,000 persons at a time. Oakland had the space, but not the sleeping quarters. Hence Oakland hotelkeepers and merchants lost the business which 8,000 dentists created when they met across the bay in San Francisco last week...