Word: spaciousness
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Avoid "Janitor." Encyclopedic in managerial lore, Nickerson is perhaps most fascinating in discussing the semantics of the trade. In what might be called Nickerson's Law of Apartment Ad Copy, it turns out that "redecorated" and "spacious" will make a prospective tenant's mouth water more longingly than any other words. "Owner" is the O.K. word today for landlord ("The New Deal fostered a bitter reaction to 'Landlord' "). An accomplished owner delegates most of his work to his "manager" ("Avoid the word 'janitor' ... a higher-class manager can be hired by referring...
...closest 51-year-old William Nickerson gets to dirt these days is gardening at his spacious $75,000 estate at Alamo, Calif. After a quarter-century of pyramiding debts, he enjoys European travel, tennis, a dip in his swimming pool and telling his fellow-Americans how to make a million dollars the easy way. He makes it sound wonderfully plausible...
...spacious, air -conditioned Des Moines Veterans Auditorium was jammed with 3,000 convention delegates and 5,000 visitors last week, but the burnished-copper ashtrays stayed empty. The assembled 8,000 were American Baptists (Northern), on hand for their 52nd annual convention and, as one official explained: "Some Baptists smoke, but never when they gather together like this...
...House, founded in 1525 by Cardinal Wolsey and later called Aedes Christi (House of Christ), is perhaps Oxford's best-known college. It is famed among Oxonians for the university's richest undergraduates, among tourists for its magnificent hall and spacious quadrangle. As dean, Dr. Simpson will move into an official residence stocked with prized paintings and carvings, one of Oxford's stateliest mansions...
...exciting this mortal coil to the unconstrained accompaniment of a chorus of screeching voices, dominated by vibrating sopranos who soar higher and higher. Again, Stendahl had no intention of letting the weather conspire with the gods on the day of Julien's execution to show cloudiness and blue, the spacious firmament. Sorel strode to his death all right, but not to the majestic rumble of five symphonies' worth of kettle drums...