Word: spadea
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Dates: during 1930-1939
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...first modern manikins on Fifth Avenue was designed for Saks's veteran Display Director Sidney Ring by the noted sculptor, Alexander Archipenko. There are now several cunning sculptors who make manikins their business: Cora Scovil, Lester Gaba, Jean Spadea (who gives her Bonwit Teller manikins such names as Zombie, Emmie and Eve). Manikins sculptured in wire mesh and covered with sheet music were introduced at Bergdorf Goodman last spring by Buckley & Riley, considered the maddest independents in the business...
Fresh from Harvard, in 1925 enterprising James Vincent Spadea was running the now extinct College Comics when in from the Chicago Academy of Fine Arts bounced Freelancer Jean Miller to sell him a cover illustration. She did not sell the cover, but a year later they were married. After mothering a son and daughter, she resumed her career by selling a sketch to Altmans' in 1929, soon had all the big New York department stores on her list, now is one of the best-paid freelancers on the Avenue...
Three times Jean Spadea dissuaded her husband, for nine years an advertising salesman for Crowell's Woman's Home Companion, from launching a beauty magazine. She told him he had the publishing urge without a clear-cut editorial program. This week the Spadeas thought they had at last fused a sure-fire formula, optimistically put upon American News Co. stands 50,000 copies of You, an intimate, elaborate 50? guidebook to female beauty. A quarterly, because female camouflage veers with the four seasons, You will strive to tell women how to be comely-how to pick a coiffure...
Though Mrs. Spadea has little spare time for advising You, her success as an artist has made You a reality. Publisher Spadea proudly acknowledges that most of the $55,000 Spadea interest in You came from his wife. Another $45,000. invested by 31 unnamed individuals, none by cosmetics people, insures You two years' life...