Word: spaghetti
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When people fight about spaghetti, the issue is usually whose mother makes the best sauce. Last week a dispute over pasta was simmering on an international scale. In an attempt to protect U.S. noodlemakers, President Reagan slapped a large tariff increase on European manufacturers. The tariff will rise from about one-tenth of a cent to some 10 cents per lb. on the price of noodles made with eggs and from one-eighth of a cent to 10 cents for eggless pasta...
...Prince, in concert," says the announcer in the 30-sec. rock video, amid flashing lights and screaming crowds. Moments later the viewer sees what all the cheering is about. It is not for Prince, the rock star, but Prince, the tomato sauce, in concert smotheringly with Prince spaghetti. Lawyers for Prince, the singer, were grated. They sent a letter to Joseph Pellegrino, the Lowell, Mass., pasta company's president, complaining that the ad gave the impression that their client had endorsed Prince products. The lawyers asked the 73-year-old spaghetti maker to forthwith stop using the 26-year...
...last year, to $945 million, at the company's 3,095 fast-food restaurants worldwide. She will ask the question no more, at least for Wendy's. The firm decided last week to end its relationship with Peller. Reason: she made a commercial for Campbell's Prego Plus Spaghetti Sauce in which she says, "I found...
Peller was almost as angry as she gets in the Wendy's commercials. As she read her agreement with Wendy's, which paid her more than $500,000 in 1984, she was free to do commercials for products that did not compete with Wendy's hamburgers, and spaghetti sauce certainly does not. She was even given general clearance by Wendy's to do a pitch for Campbell, but then Wendy's saw it and beefed. Said Denny Lynch, a vice president of Wendy's: "Clara can find the beef only in one place, and that is Wendy's." Then...
...although poorly designed public buildings, spaghetti-like freeway intersections and confusing graphic gobbledygook are wasteful and ugly, little attention has been paid to the problem. Says Architect Bill N. Lacy, president of the Cooper Union art, architecture and engineering school in New York City: "The U.S. is a Fourth World country when it comes to design awareness...