Word: spam
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Omega World Travel has challenged this article (see their attorneys' letter below). TIME regrets characterizing Omega and its subsidiary as "spammers" without making it clear that "spammer" is merely an allegation by Mumma and that the company's e-mails had complied with federal anti-spam laws...
...name you recognize. You take umbrage. You let it be known on your website that the sender is a scurrilous spammer, a clogger of In boxes, a violator of the right to privacy. It is a small gesture yet one you believe is important in the war on spam, and besides, it makes you feel good...
With pornography, sleazy offers and other unsolicited junk filling In boxes at record rates, revenge has blossomed into a righteous cause. But as Mark Mumma, an Internet-services provider and antispam crusader from Oklahoma City, Okla., will tell you, spats over spam can get messy. The recipient's privacy comes into play, but so does the sender's free speech. What states call spam the feds may consider innocuous commercial e-mail. And when spam rage takes over, you, like Mumma, can get sued for calling a spammer a spammer...
...called them Cruise.com spammers." They sued Mumma in Virginia federal court for besmirching their reputations, and he countersued for violations under state and federal antispam laws. Much to Mumma's shock, the trial judge dismissed his suit, ruling that the e-deals weren't misleading enough to be spam. In November the U.S. court of appeals in Richmond agreed. But the founders' case survived, and as it heads for trial before the federal district in Virginia, Mumma faces the possibility of owing $3.8 million in damages for speaking his mind...
...wondered why spam was so hard to stop...