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Word: spandex (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

Another maillot variation appears alongside Halston's hot pink: Norma Kamali's shirred-front, low-cut version in red Spandex. Maillots are less substantial than they seem. Says Tilley: "I wanted to see how little it took to hold the maillot together. It took a mere half-inch of thread-about as much as a string bikini." The jade model worn by Cheryl weighs 3 oz. "The maillot reveals the best and conceals the worst," says Halston. "It's sexier than an unruly curve." Many curves will be covered this summer but more visible than ever. Pace...

Author: /time Magazine | Title: Here Comes Summer: The New Swimsuits: More Is Less | 7/4/1977 | See Source »

Before pulling on the two-piece, leotard-like, nylon spandex suit, customers are advised to cover their bodies with a light film of greaseless Isotoner Motion Cream. Any movement, explains Aris Gloves, the manufacturer, then causes the suit and cream to work "synergistically." The suit will knead the cream into the body and the fiber will produce an "isometric push-pull action" that makes the whole operation a kind of wear-a-massage...

Author: /time Magazine | Title: Modern Living: The Body Girdle | 3/27/1972 | See Source »

Isotoner advertising carefully skirts the issue of weight reduction, claiming only to make wearers look and feel thinner. The nylon spandex suit is in effect a top-to-toe lightweight girdle that feels, one wearer told San Francisco's I. Magnin & Co., "better than a lover's caress...

Author: /time Magazine | Title: Modern Living: The Body Girdle | 3/27/1972 | See Source »

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