Word: spaniards
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Dates: during 1960-1969
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...nation noted for its scarcity, Spain's 7 billion gallon surplus of sherry and domestic table wine would seem to be a bonanza. Not so. The average Spaniard scorns the local elixir in favor of spectacularly overpriced bottles of Scotch. Now Spain's Agriculture Minister, Adolfo Díaz-Ambrona, 59, has appealed to his countrymen to ease "the problem of domestic underconsumption." Noting that the Spaniards consume only half as much wine per capita as the Frenchmen, the government is starting a huge advertising campaign for wine-and doubling the import duties on Scotch...
...SPANIARD AND THE SEVEN DEADLY SINS by Fernando D/az-P/a/a. 223 pages. Scribner...
...Diaz-Plaja, the origin of all Spanish sins is the sin of pride. Spaniards have never forgotten that in the 16th century even stable hands wore swords and boasted family shields. They are convinced, he says, that they are the equal of any man, even if they happen to be shining his shoes. No government, not even a dictatorship, can impair their basic dignity, which often reaches the point of anarchy, because "the Spaniard always adapts the laws to his personality and never the other way around." Diaz-Plaja, in fact, sees his countrymen's pride as so overbearing...
Flair for Marketing. That was before an enterprising Spaniard named Isaac Carasso began turning it out commercially during World War I. In 1929, in Paris, he opened a plant named Danone for his son Daniel, and called its product "the Dessert of Happy Digestion." Success was modest until the mid-1950s, when Danone caught the public fancy. In 1958, in the Paris suburb of Plessis-Robinson, Danone opened the world's largest yogurt factory, where 350 workers are able to turn out 1,600,000 pots (211,000 quarts) of yogurt a day, seven times as much...
...Pays. So much for history. Aiming his serves like a golfer lining up putts, Charlito blasted Santana with "the Bomb," kept him unmercifully on the run with delicate lobs and volleys, swept the first two sets 10-8, 6-3. Rain interrupted the match for 15 minutes, and the Spaniard, refreshed, took the third set 6-2. Then Pasarell dug in. He broke Santana's serve with a booming forehand in the 13th game of the fourth set and ran out the match...