Word: spanishing
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...lobby of Groupe Danone's headquarters on the Boulevard Haussmann, the company's television ads from around the world play on a video monitor. In a Spanish ad, an attractive woman wearing a jogging bra sweats through her workout, then gulps a bottle of the company's Lanjarón water. This vision of radiant, healthy beauty seems a bit at odds with the packaged cookies tempting visitors at the reception desk. More delicious cookies are waiting in the conference room. But, says Laurent Sacchi, Danone's senior vice president of communications, eyeing one of the cookie packets, these...
...deals, common in Europe for decades, got jump-started in the U.S. in 2005 when Chicago enriched its treasury by $1.8 billion by selling a 99-year lease of the Chicago Skyway to Spanish roads operator Cintra and Australian bank Macquarie. At about the same time, Texas bagged $1.2 billion to let a Cintra-led consortium build the first part of the Trans-Texas Corridor and collect tolls on it for 50 years. In 2006 Indiana signed a 75-year lease for the 157-mile (253 km) Indiana Toll Road in exchange for $3.8 billion, funding the state's transportation...
Santa Muerte's precise origins are a matter of debate. Some experts say its roots lie with Aztec spiritual rituals that mixed with Catholicism during Spanish colonial rule. What is clear, however, is that Santa Muerte developed a large following only in the last quarter century among Mexicans who had become disillusioned with the dominant Church and, in particular, the ability of established Catholic saints to deliver them from poverty. Residents of crime-tossed neighborhoods like Mexico City's Tepito began revering Santa Muerte more than Jesus Christ, experts say. Some of its devotees eventually split from the Catholic church...
...populations only in the last decade. Walk down 26th Street in Little Village, one of Chicago's largest Mexican neighborhoods, and you'll notice the tiny shops, or botanicas, selling statues, candles and palm-sized prayer cards bearing Santa Muerte's image. There are references to Santa Muerte in Spanish-language newspapers. Young Mexican-American men are marking their bodies with Santa Muerte tattoos to prove their devotion. Middle-class, suburban-bred Mexican-Americans are snapping up black T-shirts bearing Santa Muerte's image to reconnect with what they perceive to be part of their heritage. Recently a Chicago...
...world championships in Osaka this year, hopes the plan is successful. She's never won gold at an international competition, and thus has never had to hum from the podium, but she can imagine how awkward it feels. "I'm Catalan, but I'd have no problem singing a Spanish national anthem," she says. "That would be phenomenal...