Word: spanishness
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Dates: during 1990-1999
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...country's 50 largest Hispanic-owned firms are located in the Miami area. "No place in the U.S. has a Latin community like Miami's. Here we are members of the power structure," boasts Telemundo TV boss Joaquin Blaya, the Chilean-born executive credited with updating and reviving Spanish- language TV in the U.S. Increasingly that power is political too: two Cuban-born Americans represent the immigrant community in Congress. And the Metro-Dade Board of County Commissioners, recently reshaped by court redistricting, now has six Hispanics, four blacks and three "Anglos." One of its first acts was to repeal...
...prevalence of Spanish language and culture has become a lure to Latin visitors, who freely call Miami the capital of Latin America. In the past 10 years the Cubans have been joined by Puerto Ricans, Nicaraguans, Salvadorans, Colombians, Guatemalans and Haitians. The Brazilians, who discovered Miami with a vengeance two years ago, now jokingly call it "Brazil's fastest growing city." Last year they were so ubiquitous that Portuguese became the predominant language among shopkeepers in downtown Miami. This year it is the Argentines who have arrived in droves. "At any cocktail party in South America, if you mention Aventura...
...more than just South America's shopping mall. From its Latin American headquarters in Miami, the telecommunications giant AT&T covers one-third of the world, reaching as far as South America and sub-Saharan Africa. All the major record companies have Latin offices in Miami, and dozens of Spanish-language magazines are based there. General Motors, Latin America's No. 2 automaker, moved its Latin headquarters from Sao Paulo to Miami two years ago. Disney moved its Latin American consumer-products office from Mexico City; Inter-Continental Hotels moved its base for the Americas down from New York...
...Latin flavor that has attracted businessmen has also turned Miami into the capital of Hispanic TV and music, complete with a "Latin Hollywood" of resident stars like Julio Iglesias and Gloria Estefan. "Miami has become the meeting place of the Americas for the Spanish-speaking world," says Ray Rodriguez, the Cuban-born president of the No. 1 Spanish-language network in the U.S., Miami-based Univision. "Go to a restaurant like Victor's Cafe, and you know half the people -- the writers, the stars and the reps." Many of them live in Miami: the Venezuelan singing idol Jose Luis Rodriguez...
With so many Latin stars in residence, "Latin" Miami has gained the upper hand over "Anglo" Hollywood in attracting Spanish-language TV and film production from all over the world. Both the top Spanish-language networks in the U.S. base their productions in Miami. "Miami is a magnet. There's not a day goes by when somebody doesn't want to cut a deal with us -- Warner, Paramount, 20th Century Fox, Argentine producers, Peruvians, Venezuelans," says Blaya...