Word: sparger
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...heartwarming show, but it wasn't all that great: Nielsen ratings scored it as one of history's most popular specials on the tube. Now Nielsen may know why. Gathering material for his book, How to Rig TV Ratings for Fun and Profit, former Congressional Investigator Rex Sparger had mailed out phony questionnaires to the A. C. Nielsen Co.'s normally top-secret sample viewers, designed to ensure that they would watch Bob's performance. "I chose his show to rig because he is such a great man," joked Sparger. "Maybe I'll hire...
...Wasteland. The actions of the small Nielsen sample are extrapolated to determine the habits of the entire tele viewing and radio-listening population. How risky is this? Committee Investigators Robert E. L. Richardson and Rex Sparger had some jolting examples: - In Texarkana, Ark., a woman "didn't like what Jack Paar said on his show . . . concerning the recent Meredith situation in Mississippi, so she turns him off every time he comes on, even though she likes the show." Since each Audimeter represents some 50,000 TV homes in the Nielsen projections, she cost Paar 50,000 "listeners" just...
...Washington when Herbert Clark Hoover said, "I do" (TIME, March 11). Several announcers were posted in and about the Slot, more along broad Karl Johans Gade, and a whole battery in Vor Frelsers Kirke, the hoary Church of Our Saviour, where booming Lutheran Bishop Lunde would ask, "Saa til sparger jeg dig, Olaf, for Gud's assym og. I denne Kristne forsamlings nerverelse. vil du have Martha som hos dig staar til din egtehustrn...