Word: sparingly
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...hear the howls from Korea even now, carrying across the Pacific and swooping low over Northern California before resounding off the Wasatch range. Spare me, and spare young master Ohno. "I feel bad for the Korean," said my neighbor in the press section. "He was already taking his victory...
...This week, Ford announced it would produce the sexy beast, for anyone with a spare $100K or more in their just-gotta-have-it fund. While that may seem a little strange for an automaker that plays to a mass market, there's a sound reason behind this. Ford is in desperate financial straits, and they needed a button-presser. The GT40 is a limited production car with a price tag high enough that huge profit margins are guaranteed. Limited ownership. Limited liability...
...This week, Ford announced it would produce the sexy beast, for anyone with a spare $100K or more in their just-gotta-have-it fund...
...Those ever insidious pests—advertisements—have quietly made their way into even the most personal of our private moments. On one wall, behind the toilet, was an ad for the movie, “Orange County.” Behind me, above a stack of spare toilet paper rolls, was a poster for Charmin brand bathroom tissues. And beside the sink, glaring at me while I washed my hands, was an advertisement for liquid hand soap...
That attitude is changing, says Ruby Gottlieb, a media buyer for Horizon Media, because advertising firms like hers now realize baby boomers not only are more numerous than young adults but--at the top of their careers, with mortgages paid off and kids grown up--also have more spare change: "I think there's a tremendous spending power and amount of products that they're open to." Magazines for those 50-plus are also getting a boost because prescription-drug firms, whose biggest market is seniors, are redirecting ads from doctors to consumers...