Word: spartan
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Dates: during 2000-2009
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...month later, Reid names a squad of 36 players and calls them to a meeting at the National Football Center, a grand name for a spartan two-story building set amid rice fields in the Bangkok boondocks. "It feels like a rehab clinic," grumbles one of Reid's staff. On the desk in front of him is the squad roster, a pristine copy of a book called English-Thai: The Fun Way to Learn the Language and a three-page cheat sheet of footballing phrases in Thai. Reid studies it. "Poo rack sah bra too," he says hesitantly...
Enter Aldi, that spartan bastion of private-label goods where brand names like Coke and Betty Crocker have largely been banished for being too pricey. Aldi concentrates on selling core high-volume grocery products like ketchup and coffee. Want a choice in those categories? Forget it. By offering a single brand in a single size, Aldi executives say, the chain can substantially undercut conventional retailers on 90% of the products it sells...
...Situated in a historic former mill, McCain’s New England headquarters are spartan but lively. As the HRC members exit their yellow school bus and make their way through the building’s varnished hardwood halls, they exhibit a determined brand of optimism that is characteristic of those who toil in the labor of love. They’ll spend the day trekking door-to-door to the homes of mostly elderly undecideded voters, hoping to mobilize the more conservative ones to come out in favor of McCain...
...Spooked by the gravest economic crisis in decades, Americans are curtailing their spending. They're making fewer trips to supermarkets and migrating from grocers like Albertson's and Whole Foods to deep-discounters like Aldi and Save-a-Lot. And it's not just retirees like Chernova. These spartan bastions of private-label goods are looking a lot better to a broad range of shoppers. "Prior to the economic slowdown, we were prospering. But now we're seeing customers looking to save money, and our foot traffic has increased," says Jason Hart, president of Aldi US, based in Batavia...
...stalwart, their eyes blankly intimidating. The emphasis is on sheer brawn. One could easily be overwhelmed by the amount of testosterone that radiates from much of Wein’s work. Even the mythological women in his sculptures trade soft, sensual curves for prominent chests, wide shoulders, and a Spartan-like presence. And yet while his man is no Adonis and his woman no Aphrodite, his fantastical depiction of their might is still beautiful, at the very least due to Wein’s attention to style and creative interpretation. Sculptures such as “Adam (Earth Force...