Word: spartan
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Dorm life for most college kids is a study in spartan simplicity. Not for the 270 or so lucky University of Southern California students who, unable to find campus housing, have been temporarily stashed in the fashionable Promenade Towers apartment complex three miles away. Housed two to a room in furnished apartments for $315 a month per student, the undergrads enjoy valet parking, a 24-hour switchboard, a health club, swimming pool, dry cleaner and market. "Just what we needed," exults U.S.C. Housing Director William Thompson...
Some alumni found the house accommodations less attractive now than when they first lived there. "The accommodations are a little spartan. I'm a bit disappointed," said Ralph Shikes...
...general did not come to her vocation easily. One of nine children, she was impressed when her mother brought home destitute people to share the family's spartan meals. But as a teenager, she recalls, "I felt the Salvation Army discipline was too rigid, and for a good deal of time, I refused to go to church...
...People a cash transfusion good for perhaps several months of life. Within that time, the airline must begin to succeed on the new course that it set in May, to become a conventional airline competing for business travelers. Many industry specialists are doubtful that People, with its reputation for spartan travel conditions and first-come, first-served seating, will be able to convince passengers that it has made the switch. Says J. Henry Riefle, general manager of Manhattan's Hardach Travel Service: "No matter what People Express does, it will always be perceived as a low-cost, no-frills carrier...
...final sign that People Express was feeling the competitive squeeze came last month. Suddenly and without forewarning, the airline seemed about to drop its entire spartan philosophy. Burr announced that People would upgrade all its services, install leather seats in its aircraft, and offer --horrors!--luxury flying in newly installed first-class seating. At the same time the determinedly upscale VIP lounge was set up in North Terminal. The counterrevolutionary campaign was a clumsy attempt to woo the slice of the airline market that People had never served, the business traveler. The change in style came on the heels...