Word: spartanism
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...first glance, San Francisco's Koratron Co., Inc., seems to be merely a little outfit with a big name. Its offices are located in the city's seedy Mission District. Its small staff is crammed into a bare bullpen and a few spartan cubicles. Koratron sells neither a product nor a service, but an idea. The idea, however, is the biggest thing to hit the clothing industry since Sanforizing appeared 35 years ago: a formula for permanently creasing fabrics...
...Half-Spartan, half-Puritan, the Chief frowns on nearly all the fighting man's favorite foibles, from cussing and ribaldry to boozing and whoring. Johnson, who takes an occasional drink, says with distaste: "I want no pickled brains leading my troops." One of his generals, who got publicly involved with a subordinate's wife, was summoned to Washington and swiftly resigned. In Johnson's jealous view, "The man or wife who will cheat on his partner will cheat on me." A onetime Star Scout, he keeps the Boy Scout Handbook and the Bible in his office. Fortunately...
...says Dr. Dan Dodson, chairman of N.Y.U.'s department of sociology and anthropology, while complaining that he sought seven new sociologists for his staff this year, but could snare only three because of the nationwide competition. "I fully expected to retire at $10,000 and live a fairly spartan life," beams a young Emory University sociologist who got 14 job offers-one at $18,000 a year-even though he was not seeking a change."I hardly know what to make of what's happened...
...crusaders' castles tower above rocky promontories, and old fortresses jut out into the ocean. Most wonderful of all, the coast is virtually devoid of tourists. The reason is simple enough. Most of the Turkish Riviera has barely been touched by the 20th century. The hotels are few and Spartan, the food is good but unfamiliar, the night life is nil, and travel is tortuous. Overland, the only means of reaching the coast from Istanbul is a two-day trip over winding, pot-holed roads. But none of these problems plague most visitors to the Turkish Riviera-they come...
...today's polycentric Eastern Europe, once tightly controlled satellites have developed what De Gaulle might call a Communisme des patries. All this has only exacerbated Sino-Soviet antagonisms. Red China's rulers, fiercely determined to preserve ideological purity against Muscovite "revisionism," are bound to remain cruel and spartan. Contemptuous of Soviet policies, obdurate in its distrust of anything resembling capitalist methods, insistent on violence, China is irreversibly committed to the notion of central direction for the whole Communist movement-as long as Peking can do the directing...