Word: spartanism
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...frills and filet mignons. Eastern Air Lines has had good success with its new air shuttle linking New York, Washington and Boston with older prop planes. Passengers have no reservations but are promised a seat, pay for their tickets aboard. Fares are lower (by some 16%) in return for Spartan service (passengers wheel their own bags to the loading gate, and water is the only flight-time refreshment). Profit-making United Air Lines is trimming costs by serving more modest meals on the jets. Says President William A. Patterson: "It's plain ridiculous to stuff down as much food...
Breakdown in the Cadres. On a stopover in Hong Kong, Columnist Joseph Alsop, who rarely finds much to encourage him, listened to the latest stories from refugees trickling out of Red China and detected signs of "a breakdown of the iron, super-Spartan discipline which the Chinese Communists enforced with such astonishing success during their first twelve years in power." The dedication and austerity of the party cadres were once the party's pride, and officials boasted that the Communists had at last freed China from the ancient practice of "squeeze" and bribery. Under the pressure of famine, Alsop...
Learn Now, Adjust Later. Begun three years ago, 3R has grown from 28 pupils to 335 in its Spartan, unpainted, concrete, one-story building north of San Francisco. Flooded with applications, it already has a new branch in Calistoga. plans another in Santa Rosa. Within seven years it expects to have 15 schools in the Bay area, is even mulling over the idea of a 3R chain of schools across the country, like motels...
Dillon's plan would still let business spend what it has to in order to get business, but without being able to claim as much tax credit. His Spartan suggestions, however, did not appeal much to businessmen-despite the fact that he added that the Kennedy Administration hopes to present to Congress next year a program of income tax relief for individuals, including those in high tax brackets. Snorted Judson Sayre, chairman of the Norge Division of Borg-Warner: "You can't run businessmen like the Army. How can you put executives on per diem...
...narrow eye for each man's just portion and place at table. This apparently simple world was ruled by a supernatural order; divine justice, immediate and dramatic, awaited "those who would not think straight nor behave." Odysseus himself never failed to pay his sacrificial obligations to Zeus. The Spartan simplicity of what today might be called the economic base of Greek society was enriched by a complex and rich theological system...