Word: spartanism
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...Spartan Stuff. To prepare for the oldsters whose sheer numbers will revolutionize not only the practice of medicine but also the world's social, political and economic structure, gerontologists turn both to their test tubes and to individuals like Amos Alonzo Stagg. From him and the men on nearby rungs of time's ladder they hope to learn what are the common denominators in longevity-and, more especially, in useful longevity. For they subscribe to the motto: "Not just to add years to life, but to add life to years...
During high school days Stagg read about the youths of Sparta-"particularly the boy who hid a fox in his shirt and never batted an eye when the animal bit into his vitals. That book put Spartan stuff in me." For lack of foxes, Stagg decided that he had to deny himself, to give up something that he cherished. The something was coffee. He has never tasted it since. It was at this time, too-and Stagg remembers the date: May 23, 1877 -that this son of a devout Presbyterian family formally joined the church and decided...
...West Orange. "There wasn't one of my playmates who had a show in life, because their fathers drank every week," he says. So Stagg never drank. And beyond a couple of corn silks as a kid, he has never smoked. The one chink in Stagg's Spartan do-without-it armor is candy. He has always kept sourballs or similar hard candies on his dining table, has also allowed himself the smallest of indulgences in the smallest of ways: he cuts a stick of gum into three or four smidgens, chews one minuscule fragment at a time...
...sustains almost 50,000 dogs, extends their lives as much as six years. Competitors have sprung up, all selling foods specifically designed for dogs suffering many afflictions of civilization. For overweight dogs Atlas Canine Products, Inc. (a Laddie Boy affiliate) offers Obesodiet, which cuts calories per meal to a Spartan 300. Atlas also has Geriodiet for older dogs, Nephrodiet for kidney sufferers, Protodiet for protein-hungry mothers...
...French army's soul-destroying trial by fire in Algeria there has so far emerged one superlatively good combat commander, a 42-year-old ex-bank clerk from Toul named Marcel Bigeard (TIME. April 28). So notable is Colonel Bigeard's tactical genius and so successful his Spartan training methods that for three years, whenever French troops scored one of their rare clearcut victories over the Algerian rebels, French newspaper readers automatically looked for the name of his 3rd Colonial Paratroop Regiment. Last week, to their confusion, Frenchmen learned that there was no longer any place in Algeria...