Word: spartanly
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Dates: during 1960-1969
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...airlines. By servicing its jets at night, Continental keeps them flying 10½ hours a day (v. an industry average of 6½), yet has never had a passenger fatality. At the line's headquarters in a hangar at Denver's Stapleton Field, executive offices range from Spartan to shabby. Says Executive Vice President Harding Lawrence, 41: "We don't go for frills on the ground. We don't have an assistant to anybody...
Underfed Boy. At a rock-hard 187 Ibs., Saimes looks like an underfed boy alongside such hulking Big Ten fullbacks as his own Spartan rival, Ron Hatcher (220 Ibs.), and Ohio State's Bob Ferguson (225 lbs.). Coach Duffy Daugherty insists that Saimes is the finest fullback he has ever coached at Michigan State. "I've said it before, and I'll say it again," says Daugherty. "George Saimes could play any position on this team-including quarterback and tackle-and I know he would if I asked...
Speed to Spare. After its convincing victory over Michigan last week, rugged Michigan State is an early favorite to capture its first Big Ten championship in eight years. Passing had been the only questionable factor in the Spartan attack. Against Michigan, Quarterback Smith showed that he is a poised passer as well as a brilliant ball handler, and Michigan State had speed to spare in sophomore Halfbacks Dewey Lincoln and Sherman Lewis. The Spartans' traditionally tenacious "umbrella" defense has not given up a single touchdown in three games. But cautious Coach Duffy Daugherty is not yet counting...
...Spartan Dedication. The Mark X's creator is Sir William Lyons, 60, Jaguar's steel-willed chairman and managing director, who had a very special plan in mind. "We wanted," he explains, "to introduce the characteristics of a racing car into a passenger car." The racing car was Jaguar's famed, sleek-snouted Type D, which burned up Europe's tracks in the mid-'50s and won the grueling Le Mans 24-hour race three years in a row. From the Type D Sir William took road-clinging, independent rear-wheel suspension...
...does Jaguar do it? The answer lies largely in Sir William's Spartan-like dedication to no frills and no featherbedding. Jaguar's ugly red-brick plant in Coventry is starkly functional: Sir William's own bare office is ornamented by a single ceramic jaguar. Working nine to twelve hours a day, he doubles unofficially as his own chief inspector, and expects each of his executives to fill at least two posts. The result: Jaguar has probably the lowest ratio of office to production workers of any major British automaker...