Word: spas
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Dates: during 1980-1989
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James Serpell puts the U.S. gross national pet product at $7.5 billion a year. The figure covers the cost of food and veterinary services for 475 million cats, dogs, birds, rodents, reptiles and aquarium fish. Presumably there are extras such as doggy spas, rhinestone collars, pooper scoopers and what professionals in the domestic-animal world might call alternate-species entombment. The costs are proportionately staggering in the households of the European Community, home to an estimated 91 million nonhuman inhabitants, excluding unwelcome vermin...
...Puerta, Palm-Aire and Canyon Ranch." About 5 million people now sign up each year, says Edward Safdie, a spa developer. That is up phenomenally from 400,000 five years ago, and Safdie projects 30 million guests annually in five to ten years. To handle the growing popularity, spas are sprouting across the U.S. Only five years ago, there were no more than a dozen major establishments. Today there are perhaps 60, and new ones open seemingly every day. Next weekend Winthrop Hill in Watertown, Conn., registers its first clients. And doyennes are sprucing up. La Costa, near San Diego...
...fitness instructor at a California spa, especially likes men's weeks "because they don't bitch and moan the way women do. Couples' week is fun too," she adds, "because the couples are very playful, teasing and pinching each other's love handles." Though they share a basic philosophy, spas vary considerably in style. At the ultraluxe end of the scale are Maine Chance in Phoenix, the haven of Elizabeth Arden loyalists, and the Greenhouse in Arlington, Texas, where ladies dress for dinner and are whisked off to Neiman-Marcus for an afternoon's shopping. At the other extreme...
...Vista also near San Diego, has been open only since January. Its clients, like those of many spas now, often arrive in good shape. "Many people are not coming to lose weight," notes Director Susan Power. "They're coming for maintenance and fine-tuning." And relief from stress. With that in mind, Cal-a-Vie is a pioneer in trying to add a European flavor to its U.S.-style exercise and dietary programs. Europe's spas, which date back to the Roman Empire, still favor mudbaths and water therapy, and Cal-a-Vie offers three Continental treatments that relax...
...addition to following somewhat different approaches, spas are turning up in unlikely spots. A few cruise ships offer programs. The Golden Door runs a popular one aboard the Queen Elizabeth 2. And there are a growing number of so-called urban spas for time-pressed, cash-short city dwellers. Georgette Klinger's two-month-old Total Care Program in New York City features half-day and full-day schedules. At Le Pli, located by the Charles Hotel in Cambridge, Mass., weekend guests stay at the hotel, get a fitness evaluation, nutrition advice, massages, facials and body wraps. Kathleen Keady...