Word: spas
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Dates: during 2000-2009
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...between homework and music lessons, soccer practice and SAT prep, some parents and their kids are scheduling a new set of appointments. These commitments, however, are less likely to be monitored by coaches and instructors than by the aestheticians, masseurs and nutritionists at the growing number of day spas and resorts that cater to young people. "Kids are under such stress now at school with life the way it is," says Marla Rohwer of Highland, N.Y., who recently accompanied her daughter Sarah, 15, to a massage at SPAhhhT, a facility for those 17 and younger at the Hyatt Regency Hill...
...indeed. Formerly the domain of overstressed or overpampered adults, spas have begun aggressively wooing the under-18 set. Offering specially designed massages, facials, hair braiding and glitter manicures for teens, they are hoping to cash in on adolescents' disposable income and limitless ability to obsess about their appearance. "So much of the media is filled with beautiful girls who have beautiful skin," says Breanna Ellis, 15, who gets a facial at the Belle Visage Day Spa in Studio City, Calif., every six weeks. "Young girls like myself are pressured to be beautiful in society or we don't feel like...
There are currently 33 million teens in this country, and last year, according to Teenage Research Unlimited, they spent a total of almost $20 billion on health-and-beauty products. The nearly 10,000 spas operating in the U.S. are determined not to let all that money be squandered on Clearasil or do-it-yourself hair...
...market. Last year it licensed its name to help launch the Seventeen studio.spa.salon www.seventeenspa.com) a day spa in Plano, Texas, which offers facials, massages, waxing and an Internet cafe; additional outlets are planned for other cities. Whereas Seventeen's spa was designed with teens in mind, most day spas have been able to welcome young people without sacrificing a sophisticated aura and clientele; they merely modify the treatments they offer to adolescents. At the Tiffani Kim Institute in Chicago, Hannah Song, 17, is receiving a Growing Pains Relief massage. "I'm stressed," says Song. "I'm in the middle...
...epic spaces seem agreeably compressed to navigable dimensions here. From the front door of my apartment, it?s a mere 20-m stroll to Laguna Bay and only 100 m to my favorite coffee shop, and a choice of more than 30 restaurants within a three-minute walk, alongside spas, boutiques and bookshops. The only thing that feels far away is the rest of the world...