Word: spas
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Dates: during 2000-2009
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...Calif., surveyed boomer men in October and found that 20% of them had been to a spa. That's up from less than 1% five years ago, says Arthur Berg, vice president of marketing for KSL. "You used to see the wives in this age group go to the spas while the husbands played golf," Berg says. Now the men, driven to stay fit and attractive and to reward themselves for years of hard work, are enjoying everything from manicures to mud baths. "The stigma is gone," says Kirwan Rockefeller, a social and behavioral scientist and co-creator...
...those seeking a more comprehensive overhaul, there are medical spas that offer full health-assessment programs. The granddaddy is the Canyon Ranch Health Resort in Tucson, Ariz., where staff members include physicians, nurses, psychologists, exercise physiologists and nutritionists. The resort's two-year-old Executive Health Program, which calls for four days of complete medical exams, laboratory work, stress tests and bone-density tests, is geared toward boomers, says director Dr. Philip Eichling, and costs about...
Coming soon: multigenerational spas to accommodate grandfathers with grandsons and grandmothers with granddaughters. Another growth area will be residential spas featuring large hotel rooms designed for in-room treatments, says Gordon Tareta, global director of spas at Chicago-based Hyatt Hotels Corp., which has such rooms at properties in Bangkok, Dubai and Hong Kong. "Boomers who have worked hard for so many years now have the chance to enjoy the ultimate in relaxation and convenience without having to leave their guest rooms," Tareta says. "They're embarking on a whole new generation of luxury, and the men are loving...
...Sydney and Auckland Base Backpackers, with locations all over Australia and New Zealand, offers hostels with hotel-like amenities, including saunas and spas. Private rooms start...
...your sense of wonder showers, free wi-fi and Starbucks coffee in the lobby. One caveat: guests had better like the color blue. Rooms start at $100. Sydney and Auckland Base Backpackers, with locations all over Australia and New Zealand, offers hostels with hotel-like amenities, including saunas and spas. Private rooms start at $58. London easyHotel's bijou orange rooms with shower "pods" and flat-screen TVs start at $45. Created by the folks who launched easyJet, this new chain has already set up in Switzerland and has plans to dot the rest of Europe. New York City...