Word: spas
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...indeed. Formerly the domain of overstressed or overpampered adults, spas have begun aggressively wooing the under-18 set. Offering specially designed massages, facials, hair braiding and glitter manicures for teens, they are hoping to cash in on adolescents' disposable income and limitless ability to obsess about their appearance. "So much of the media is filled with beautiful girls who have beautiful skin," says Breanna Ellis, 15, who gets a facial at the Belle Visage Day Spa in Studio City, Calif., every six weeks. "Young girls like myself are pressured to be beautiful in society or we don't feel like...
There are currently 33 million teens in this country, and last year, according to Teenage Research Unlimited, they spent a total of almost $20 billion on health-and-beauty products. The nearly 10,000 spas operating in the U.S. are determined not to let all that money be squandered on Clearasil or do-it-yourself hair...
...market. Last year it licensed its name to help launch the Seventeen studio.spa.salon www.seventeenspa.com) a day spa in Plano, Texas, which offers facials, massages, waxing and an Internet cafe; additional outlets are planned for other cities. Whereas Seventeen's spa was designed with teens in mind, most day spas have been able to welcome young people without sacrificing a sophisticated aura and clientele; they merely modify the treatments they offer to adolescents. At the Tiffani Kim Institute in Chicago, Hannah Song, 17, is receiving a Growing Pains Relief massage. "I'm stressed," says Song. "I'm in the middle...
...case at most spas, the majority of teens who visit Belle Visage are the daughters and sons (18% of the spa's teen clients are boys seeking help for acne or massage for muscle aches) of longtime clients. Some moms even throw spa parties at which their daughters and friends can spend an afternoon getting manicures, pedicures, minifacials and makeup instruction. "I laugh because it took me until I was 30 to have my first massage, and certainly until I was 40 to have a facial," says Dave Phillips, general manager of the Hyatt Regency Hill Country spa. "These kids...
...Many spas argue that they are trying to teach youngsters how to care for themselves. Says Elaine Sauer, who helped develop a Just for Teens package for the chain of Mario Tricoci spas in the Midwest: "We came up with a very informational facial. We really take the time to educate them about their skin...