Word: spas
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...sheer availability. There are now 950 state-licensed massage schools in the U.S., 14% more than there were even two years ago. Last year they turned out an estimated 30,000 new graduates (or "body workers"), all eager to get their hands on someone, whether at spas, on cruise ships, in hospitals and holistic health centers or during bar mitzvah celebrations. What are the attractions of the profession? Oddly, hardly anyone says it's because they can spend much of the day stroking seminaked women. In fact one of the earliest proponents of massage in Minnesota was a Catholic...
...rise of spa culture also plays a role in the mainstreaming of massage. Hotels, such as the hip L'Ermitage in Beverly Hills, Calif., that formerly touted their state-of-the-art gyms are ripping them out and replacing them with spas. Radissons are adding spas, as are many health clubs. Choosing from the variety of rubdowns offered at these oases can take the kind of focus and endurance normally expended on choosing a career. There is traditional Swedish massage in which muscles are stroked and kneaded, Shiatsu and other acupressure-based Eastern techniques, reflexology (in which the hands...
...spring spas, or onsen, are found in Tokyo, but for serious relaxation, plan an overnight getaway to one of the traditional inns that have long clustered around natural springs. Just a couple of hours away by train lie three prime destinations...
...Already, Chiva-Som's splash on the international spa scene is sending ripples of change through the sleepy getaway. Hyatt Regency recently became the newest resort to stake a claim upon Hua Hin's regal beach. Up and down the sand, hotels are being re-branded as fashionable spas. But there are no beach parties, no raves. And don't expect any soon, since the King has taken up permanent residence in his town palace Klai Kangwon. The name means "far from worries." That has long been Hua Hin's mantra, more than ever now that royalty is back...
Looking for a travel bargain this summer? Like the heat? Follow the trail of the Rat Pack to Palm Springs, Calif. Its posh spas, golf courses, restaurants and casinos are much roomier in the off-season. And starting in June, rates at resorts like the plush Miramonte fall from as much as $350 a night in peak season to just $89 a night. There is a catch: average temperatures hover at 105[degrees] and can go as high as 122[degrees] midday. But locals swear the golf courses are still playable in the morning. Families can spend the heat...