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Considering that spas are supposed to be about pampering, it's odd that so many of them deal in unalluring stuff like mud facials and seaweed wraps. How about something more in keeping with the luxurious surroundings and sky-high prices? Realizing that not everyone wants to be smeared in algae or scoured with salt, some spas are offering therapies featuring[an error occurred while processing this directive] caviar, chocolate, even champagne. If you want to put the aah back in spa, skip the kelp masks and go straight for these top-dollar treatments. BEVERLY HILLS: You're not about...

Author: /time Magazine | Title: Expensive Tastes | 6/4/2006 | See Source »

...every airline is falling in line. "The industry is not monolithic, says Heimlich, "and one airline's move does not an industry make." Just this week JetBlue announced a venture with the New York-based Bliss spas to offer free kits - including eyemasks, lip balm, and skin moisturizer-on redeye flights, in addition to a free self-serve pantry filled with snacks and beverages. They're counting on making up the cost by selling more seats. Whether it works remains to be seen. But in the annual Airline Quality Rating, released this week, JetBlue...

Author: /time Magazine | Title: How Much for That Aisle Seat? | 4/7/2006 | See Source »

...Calif., surveyed boomer men in October and found that 20% of them had been to a spa. That's up from less than 1% five years ago, says Arthur Berg, vice president of marketing for KSL. "You used to see the wives in this age group go to the spas while the husbands played golf," Berg says. Now the men, driven to stay fit and attractive and to reward themselves for years of hard work, are enjoying everything from manicures to mud baths. "The stigma is gone," says Kirwan Rockefeller, a social and behavioral scientist and co-creator...

Author: /time Magazine | Title: A Spa for Him Too | 1/17/2006 | See Source »

...those seeking a more comprehensive overhaul, there are medical spas that offer full health-assessment programs. The granddaddy is the Canyon Ranch Health Resort in Tucson, Ariz., where staff members include physicians, nurses, psychologists, exercise physiologists and nutritionists. The resort's two-year-old Executive Health Program, which calls for four days of complete medical exams, laboratory work, stress tests and bone-density tests, is geared toward boomers, says director Dr. Philip Eichling, and costs about...

Author: /time Magazine | Title: A Spa for Him Too | 1/17/2006 | See Source »

Coming soon: multigenerational spas to accommodate grandfathers with grandsons and grandmothers with granddaughters. Another growth area will be residential spas featuring large hotel rooms designed for in-room treatments, says Gordon Tareta, global director of spas at Chicago-based Hyatt Hotels Corp., which has such rooms at properties in Bangkok, Dubai and Hong Kong. "Boomers who have worked hard for so many years now have the chance to enjoy the ultimate in relaxation and convenience without having to leave their guest rooms," Tareta says. "They're embarking on a whole new generation of luxury, and the men are loving...

Author: /time Magazine | Title: A Spa for Him Too | 1/17/2006 | See Source »

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